BLNG AI, a Southern California generative AI platform transforming luxury jewelry by turning sketches into photorealistic designs and animated renderings, has secured $3 million in seed funding. The investment round was led by Speedinvest, with participation from Cove Fund, eSeed, and Focal. The round will support BLNG’s commercialization phase as the company scales its team in Europe and the US and expands capacity to meet growing demand from luxury brands and independent jewelers. In parallel, BLNG is launching its subscription-based app to the broader jewelry industry.
In a highly competitive jewelry landscape - with diamond prices falling dramatically since 2020 - jewelry brands are seeking innovative ways to distinguish offerings and accelerate time-to-market. This coincides with a major industry shift toward AI adoption, with 78% of large luxury houses positioning AI among their top 10 strategic priorities for the next three years. BLNG’ AI-powered suite of tools addresses this need by transforming sketches into refined designs in seconds instead of weeks, reducing marketing content production costs by 50% while increasing speed 100-fold.
Valérie Leblond, Co-founder and CEO, BLNG: ''Gone are the days of endless revisions and painstaking rendering processes. We've reshaped the design process for jewelry professionals by bringing sketches to life through advanced AI tools. Our technology enables creative teams to instantly visualize their concepts with exceptional precision, giving them more time to design, experiment, and collaborate instead of waiting for manual iterations. Our vision with both our funding and app launch is to broaden the access to these powerful tools for jewelry creators at every level, from major luxury houses to independent designers.''
BLNG offers three integrated AI-powered solutions: BLNG DESIGN for instant design visualization, BLNG STUDIO for generating high-fidelity marketing content without expensive photoshoots, and BLNG RETAIL for personalized customer experiences with real-time customization that drives conversion rates through interactive visualization.
Maximilian Wilhelm, Investor, Speedinvest: ''We fell in love with BLNG when they showcased their solution with infectious passion combined with a pipeline of the Top Tier Luxury Brands. Operating in the luxury and jewellery industry requires highest quality, innovation and trust - three components the founders executed extremely well on. What sets them apart is their sophisticated and technical understanding of specialized materials like metals and gemstones, 3-D visualization and reflections, combined with an exceptionally intuitive platform that achieves a level of precision and realism that generic AI tools simply cannot match - their decade of experience at Disney Animatronics really comes to life here. The timing couldn't be better—the jewelry market is at an inflection point, and BLNG is ideally positioned to lead this technological evolution."
The company has already established significant industry credibility, with top-tier global luxury houses actively implementing the technology through structured pilots. BLNG was recently honored with the LVMH Innovation Award for the most promising Data and Artificial Intelligence solution at Viva Tech, France's premier tech summit, and was named among Vogue Business's "100 Innovators" for 2024. BLNG is headquartered in Los Angeles, with a residence at Station F in Paris as part of the LVMH accelerator program, which gives them access to LVMH’s network of 75+ luxury houses.
With over 4,000 brands, designers, and corporations already on the waitlist for early access, BLNG is strategically positioned for accelerated growth in a global jewelry market projected to reach $482 billion by 2030.